Impactful podcasts tell powerful stories & are created in collaboration with a shared vision. We partner with fearless brands to share their stories in the most engaging, intimate, and thoughtful way possible: through audio.
We've spent over a decade helping innovative companies and fearless entrepreneurs — from pre-seed to Fortune 500s — tell their stories across every medium.
At Pod People, we’re obsessed with podcasts and the talented people who make them. So, we’ve created a hub to bring together the industry's best independent producers and compelling audio projects.
One in three Americans say they’ve listened to a podcast, yet how podcasts come together is still a mystery.
Say your company is ready to start one, and you’re looking for a producer. You have two options: mine through a massive database online, or ask the social media abyss for a referral. Either way, you’re unlikely to find your best match.
Based on your brand's vision, we'll match you with the absolute best producers for your project, and guide the process from conception to launch.
Why make a podcast?
The next frontier of branded content is audio, and right now, most podcasts are… not great! Out of the 750K or so in existence, most lack structure, creativity, and/or sound quality. There are 35 million YouTube channels out there — which means there is still a TON of room for new, high-quality podcasts to break through.
We’ll help you concept a brilliant show format that stands out from the noise, while highlighting your brand values and supporting your business goals.
Yes, podcasts are having a heyday, but they're nothing new — audio is one of the oldest, most intimate and engaging forms of storytelling.
Podcast listeners — all 125M of them — are exactly who you want to connect with: young, educated, inquisitive folks with disposable income they're happy to give to the brands who understand them.
Someone who listens to your brand's show is consciously immersing themselves in your world, letting you talk directly into their ear for 30 minutes at a time — not just reading a passing social post or mindlessly scrolling by a video clip or photo.
(75% of people listen through to the end of a show, BTW.)