Why make a podcast?
The next frontier of branded content is audio, and right now, most podcasts are… not great! Out of the 750K or so in existence, most lack structure, creativity, and/or sound quality. There are 35 million YouTube channels out there — which means there is still a TON of room for new, high-quality podcasts to break through.
We’ll help you concept a brilliant show format that stands out from the noise, while highlighting your brand values and supporting your business goals.
Yes, podcasts are having a heyday, but they're nothing new — audio is one of the oldest, most intimate and engaging forms of storytelling.
Podcast listeners — all 125M of them — are exactly who you want to connect with: young, educated, inquisitive folks with disposable income they're happy to give to the brands who understand them.
Someone who listens to your brand's show is consciously immersing themselves in your world, letting you talk directly into their ear for 30 minutes at a time — not just reading a passing social post or mindlessly scrolling by a video clip or photo.
(75% of people listen through to the end of a show, BTW.)
Intimate: Listeners feel close to the speaker — like they're chatting over coffee with a friend or someone they admire
Convenient: Unlike TV and other visual mediums, podcasts can be consumed anytime, anywhere: people tune in while driving, cleaning the house, walking the dog, etc.
Thoughtful: Podcasting allows you to tell your company's story exactly how you want, instead of relying on platforms you have less control over
Affordable: While amazing content always costs money, audio costs far less to create than video