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Case Studies
Leading private equity firm
THE CHALLENGE
A leading private equity firm needed to reach a wider audience beyond their VC firm sector. They tasked us with creating a content strategy that positioned their exec team as thought leaders, building their company’s brand awareness with the end goal of increasing their investment fund.
After auditing their owned and social channels, we identified LinkedIn as the primary platform for thought leadership, given its alignment with their target audience and growth potential.
KEY RESULTS + ROI
We developed tailored content and implemented a comprehensive, targeted LinkedIn strategy for top-of-funnel acquisition and increased engagement.
Launched a custom LinkedIn Newsletter, earning 47,436 subscribers after 33 editions.
Tripled their monthly LinkedIn impressions, resulting in an additional 1K high-value engagements per month.
Boosted the profile of the firm, leading to multiple conference speaking opportunities.
Helped increase their followers by 50%, from 80K to 120K.
Avid followers of the content invested in the firm’s fund, becoming new LPs.
In two podcast seasons, garnered 400K+ total downloads, reaching #6 among ALL Podcasts for Apple-US and hitting #1 in Business and Management categories.
Inc 5000 SaaS startup
THE CHALLENGE
A community platform sought to become a trusted educational resource and solidify their position as a thought leader in the community building and online education space.
We launched a Masterclass series to educate and empower creators and brand leaders through premium video. This initiative reinforced the startup as a key platform for fostering connections and growth within niche communities and led to massive platform user growth.
KEY RESULTS + ROI
Thought Leadership: The high-quality content and expert insights of the Masterclass positioned our client as a leader in the community-building space.
Significant Audience Growth: Our targeted campaigns led to a significant increase in overall audience. Over 50K new users joined the platform within the first quarter following launch, along with a massive increase (>500%) in site visits and free trials.
Increased Platform Engagement: Participants were more likely to utilize the platform’s features, leading to a 35% increase in active user engagement.
Leadership in Online Education: Through the success of the Masterclass, our client established itself as a leader in online education for community-building, resulting in new key partnerships and collaborations.
Greentech VC firm
THE CHALLENGE
We were tasked with building the VC firm's brand as a leader in the greentech space, with the goal of acquiring new limited partners and making the firm a top destination for relevant startups.
Focusing on YouTube as our target platform, we created a custom video series aimed at tech, sustainability, and venture capital enthusiasts. YouTube was chosen for its male-dominated demographics and high search volume in these areas. We developed highly topical content to drive virality and implemented a comprehensive strategy to effectively engage the target audience.
KEY RESULTS + ROI
Increased LP Funding: The social media efforts led to a significant increase in inbound inquiries from limited partners (LPs), directly contributing to the VC firm’s funding growth.
Subscriber Growth: We grew the firm's YouTube channel to 60K subscribers through the production and promotion of their videos, creating an engaged community around their content.
Enhanced Engagement Metrics: We achieved month-over-month growth in average views, watch time, and click-through rates. This resulted in 135% over-delivery of average video views, surpassing initial expectations.
Viral Success: Strategic content planning led to several videos going viral, resulting in 100x more views than the average video. This virality also boosted the baseline viewership, driving 5x increase in overall channel views.
$3B online learning marketplace
THE CHALLENGE
An online learning marketplace sought to create an owned channel where they could increase brand awareness in the field of leadership.
We knew audiences would build a deep, personal connection with their brand if we consistently delivered high-quality and engaging storytelling with top-tier guests. The podcast became a valuable and scalable investment that reached new audiences, built a loyal community of listeners, and a became a key sales tool for their Business.
KEY RESULTS + ROI
Became a top rated podcast and hit #1 on the US Apple Management Charts
Top 3% of all podcasts in terms of downloads per episode
Substantially influenced pipeline in the six-figure range
Listeners became loyal brand ambassadors as we grew the show: Season 6 boasted a 700% increase in downloads from Season 1!
Established the Client’s subject matter expertise in the field of leadership and became a key sales tool
The Client was so impressed with Pod People that they made podcasting a key part of their content marketing strategy and renewed for 6 additional seasons.